LinkedIn vs Meta.
Each social network is a country and to make yourself understood you have to speak the correct language of the place where you are.
Each social network has its own language. Whichever one you want to focus on the most, Instagram, Facebook, LinkedIn or perhaps Tik Tok, the goal is always to create an advantage for the customer. Also thanks to a personalized approach and a tone of voice tailored to your users.
Meta's social networks, such as Facebook or Instagram, for example, are aimed at a wide and generalist audience, where communication focuses on immediate engagement, visual impact and simplicity. LinkedIn, on the other hand, is the professional channel par excellence, with a more sectoral audience and content aimed at business and networking. Understanding these differences allows you to optimize your online presence and maximize the effectiveness of your content.
Stylish or professional?
The perfect fit for your social presence.
The perfect fit for your social presence.
On Meta, communication is quick, creative and immediate, with an informal tone. Short posts, eye-catching graphics, and striking headlines attract attention and encourage interaction. The formats range from images, carousels, reels and short videos, designed to be consumed quickly.
On LinkedIn, on the other hand, the approach is more formal and structured: longer posts, in-depth articles, case studies and white papers offer valuable content to professionals and experts in different fields of expertise. Here the strategy focuses on building credibility and authority in the sector.
Clear rules, strong identity.
To achieve results is important a methodical content management that respect the guidelines of the platform and the brand. On Meta, the visual identity must be clear and immediate, with the logo well placed, consistent graphics and a recognizable visual style.
On LinkedIn, on the other hand, consistency translates into more institutional communication, with well-structured headlines and a balance between images, text and in-depth links. The constant optimization of formats and performance monitoring guarantee an up-to-date and relevant presence.
We put the "like" to conversions.
Advertising strategies also differ between social networks. On Meta, campaigns focus on instant conversion: site traffic, lead generation, and sales. The audience is divided into 'cold' (unfamiliar with the brand) and 'warm' (already interested). Cold audiences can be reached through brand awareness campaigns on Facebook and Instagram, while warm audiences already know the brand and are looking for specific information or products, making advertising more effective. To capture a "hot" audience, marketing activities are carried out mainly through Google Ads or through re-targeting processes.
To sum up: Google Ads intercepts those who are actively looking for a product or service, while Meta creates need and interest even among those who were not actively looking for that content. LinkedIn, unlike previous cases, works on brand authority and long-term relationships, through content designed to generate trust and strategic connections.
More engaged audience, doubled session duration.
In one case study we saw a doubling of the duration of sessions on the site (+100% - from two and a half minutes per session more than 5) after social activities. This is a sign of a more engaged audience.
Despite a smaller investment in media budgets , Facebook and Instagram activities have also led to a 60% increase in the number of sessions. Even campaigns in key periods, such as Black Friday or seasonal sales, are extremely effective in keeping interest and interactions high. Always studying the best strategy to obtain contacts and conversions.