Beghelli
The new Beghelli website is smarter than ever, with a tiny but mighty help from XTRA!
Beghelli and the great restyling: what happens when a historic brand decides to renew its website and its image? Call XTRA! Blending sharp thinking, calls, and a dash of boldness, we embraced the brand’s dual soul—balancing Individuals and Professionals—and shaped it into a one-of-a-kind experience. One seamless website: catalog, e-commerce, management system integration, UI, and UX. With the product in the spotlight—right where it belongs.
Brand and logo: font and color make matchy-matchy.
The Beghelli logo is known far and wide (who doesn't remember the advertisements on television?). It deserved to be paired seamlessly with the rest of the communication, like a tailor-made suit for a familiar face. The choice of the Sofia Pro font is a statement of intent: solidity and future. You don't give up the past, but you carry it forward with style. And cyan? It returns to as the color of identity, not just a random detail. That’s what we call consistency.
Upside-down approach is the idea to revolutionize Beghelli's strategy and bring it back to people. The product is the undisputed king, with a mega-menu and a search bar that mean "Search and you'll find, right now." Functional header, corporate footer: everything in its place, without stealing space from those who really matter (i.e., the user). And the menu is always there, on all pages, faithful as a friend.
Reorganization of the catalog:
the maze is a walk in the park when the exits are clearly marked.
the maze is a walk in the park when the exits are clearly marked.
Let logic take the lead. We have redesigned the catalog so that even a neophyte can browse it without getting lost. Three macro-categories: "For the home", "For professionals", "For the environment". Then, diving deep: Areas, Categories, Families, up to the individual product. Everything in its place, without gates or forced divisions. And then the area dedicated to offers and promotions, immediately available. The compactness of the brand can also be seen here.
UI/UX: Eye candy for all (including the company)
If UX were a martial art, the new Beghelli site would be a Zen master. Calm and always present. Product pages look like landing pages: beautiful, useful, and with CTAs that trigger easy clicks. Dynamic filters, zero refresh: finding a product among thousands is a piece of cake. The PDF technical data sheets are generated directly online, with always fresh technical data, they are accompanied by the QR Code that allows quick access to the digital product sheet.
But we didn't stop at the users. The company is now smiling too: autonomous content management, predefined templates for adding and removing sections. Marketing has never been easier.
But we didn't stop at the users. The company is now smiling too: autonomous content management, predefined templates for adding and removing sections. Marketing has never been easier.
My Beghelli: a cozy hub for every user.
Whether you are a professional or a private individual, you now have your own private corner. My Beghelli is the area where you can manage purchases, orders, documents and download everything you need. Support? There's a dedicated dashboard that guides you with built-in search. In short, everything is just a click away.
A project with a bright future.
The new Beghelli.it is not just a site, it is an experience. We took an iconic brand and accompanied it into the future, with a design that works, a UX that conquers and an architecture tis self-explanatory. Now Beghelli is not only synonymous with safety and technology, but also with digital innovation.
All with a big boost from XTRA!
